Our top 5 platforms for marketing & social media.
Canva
Canva is one of our most-used platforms for our social media & marketing. Canva is a platform where you can make graphics & social media posts for your business. They have templates for Instagram stories, posts & reels, presentations, media kits, business cards, website and more.
Canva is extremely user-friendly, with design templates for anything you could need. You can create professional graphics & content for your business by customising their templates.
You can also create a brand kit on Canva, that includes your brand’s fonts, colours & logos. We use Canva for ourselves & our clients, and this feature makes it so easy to switch between the different brands.
Pinterest is another app we use every single day for our social media & marketing. Pinterest is the best place to get inspiration for content. You can find inspiration for any niche on Pinterest, and create vision boards to refer back to.
We find Pinterest really helpful for photoshoots. For both ourselves & clients, we will always create a visionboard before photoshoots, to refer back to throughout to ensure you are getting the content you want. Pinterest will suggest pictures that fit in with your aesthetic & brand, making it super easy to build boards that exactly match your vision.
If you are stuck for content ideas, planning for an upcoming photoshoot, or want to create clear branding for your business, Pinterest is our favourite platform to do so.
Flodesk
Flodesk is a great platform for email marketing. You can easily create on-brand newsletters, emails & landing pages.
Flodesk is super user-friendly, with plenty of templates to help you create an on-brand, aesthetically pleasing newsletter that your audience will love. Flodesk is also easy to integrate with your website, no matter what platform it’s on, allowing you to have pop-ups and sign-up forms for your Flodesk newsletter on your website.
A Good Photo Editing App - Adobe Lightroom & LA Edit
A good photo editing app is an essential for social media & marketing. We can’t rely on good natural lighting at all times, especially in Ireland, so using Lightroom to brighten up your photos is essential.
Lightroom has everything you need to make your photos brighter, clearer & more vibrant.
Another great photo editing app that we use for a lot of our TASK content is LA Edit. LA Edit has ready-made presets that enhance your photos & make them all the same aesthetic. We often use the same presets for all of our photos, making our feed flow seamlessly.
Capcut
Capcut is a creative video-editing platform. Having a user-friendly, easy video editing platform is an essential for creating social content, and CapCut is definitely our most used video editing platform. On CapCut you can cut videos together, add text, overlay photos & logos, create transitions between your videos & more. They also have templates that you can add videos to and it creates the content for you. CapCut is owned by the parent company of TikTok, so these templates are always trending on TikTok, and super easy to use.
